SFS Invest Direct is an easy to use investment facility which allows you to buy ISAs and other funds online. With the added incentive of 0% initial commission on investments, this is a very cost effective way to research and use your annual tax free savings allowance.

Because you make your own investment decisions you pay no initial commission meaning savings of up to £350* on a single £7,000 ISA investment.

Further benefits of SFS Invest Direct include:

• Useful guides, written in a clear and easy to understand way, explain the different types of investments available. This means both experienced and novice investors are armed with more information to confidently make their own informed investment decisions.


• Access to over 1,000 funds from 54 fund providers in one convenient place.


• Low cost switching between funds is easy to do and of course there is secure online access, 24 hours a day.


• A shortlist of highly rated funds, Ethical and Top sellers lists means you can invest with confidence knowing an expert has already researched the funds available.


• Ability to re-register your existing ISAs and funds lets you have everything in one place, resulting in one easy to read statement, with the potential added benefit of £25 cash back for doing so.


• Powerful online analysis tools allow you to ensure your portfolio is working for you and invested in the sectors and parts of the world you are happy with.